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Today, marketers prefer to use bulk email services to deliver important messages with minimal effort. Unlike junk emails sent without the recipients’ permission, bulk emails are legal marketing campaigns since the recipients subscribe to receive them. However, if bulk email marketing is not properly managed, users may consider it spam, and consequently, it may hurt sender reputation. When creating and sending bulk email campaigns, remember to adhere to the CAN-SPAM Act to avoid penalties and losses to your business.
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Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required.
Moreover, the cost of running such a campaign would not be sustainable for any business.
Using a bulk email service is cheaper, faster, and much more convenient.
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- Getting labeled as spam or junk by the subscriber’s email client (for example, Gmail).
- Refusal of service by an Internet Service Provider or hosting company.
- Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine of a whopping $16,000 for every illegal email.
The most straightforward and convenient solution to avoiding ending up in the spam folder is to use a professional email service. An email service provider takes care of all technical issues while the user concentrates on promotion and increasing brand awareness. However, for those who are handling their email marketing themselves, here are some tips to avoid ending up as spam and getting blacklisted.
